It’s a Bran New Day

By Jim Hagarty
2014

Scholars and other smartypants are debating when the decline and fall of modern humans began. I wish they would save themselves the trouble and just ask me because I know precisely when things all started going wrong.

It was June 3, 1996, at 3:25 p.m. I walked into my local Tim Hortons coffee shop and ordered a bran muffin, as I had done daily for many years. It was then I was informed that Tim’s would no longer – as in never, ever – offer plain bran muffins again.

I remember the feeling. I thought I might collapse and lose consciousness. But, and this is a testament to my great strength of character, I pulled myself together and started screaming instead. I was the first person ever, on that day, to use the expression: “Seriously? You’ve got to be kidding me!”

The young server was not kidding me. Instead, she began negotiating, offering me alternatives. One of them was the raisin bran muffin, a complete abomination. A raisin bran muffin is a terrible creation, similar to a cherry pie stuffed with mushrooms, if someone was ever so demented as to try such a thing. But what was I to do? I ordered a raisin bran muffin. It tasted even more awful than I imagined it would and I don’t know if I even finished it.

A 10-year period of mourning began, during which time I ordered and ate a raisin bran muffin every day. Then something strange happened. One day I realized that I liked raisin bran muffins. A lot. Like in OMG these are good. On the occasional special day, I would eat one and order another one right away. That was in 2006 and the world seemed to be righting itself.

But that was an illusion.

On June 19, 2014, at 2:21 p.m., I walked into my local Tim Hortons and ordered a raisin bran muffin. It was then I was informed that the restaurant would no longer be offering raisin bran muffins. As in never, ever again. A shock and a sadness overwhelmed me such as I have not known since the day they stopped making Massey Ferguson tractors. I felt the tears filling up the cavities behind my eyes but I held it together.

“What else have you got?”

It turns out they had several new offerings. There was a rhubarb/flax/mustard seed/green pepper/wild carrot/burdock/clover muffin. Also a crabapple/black currant/white potato/green bean/dandelion/seedless grape/brown rice/whole wheat/chives muffin. Several other such combinations too hideous to describe were rattled off for me till I felt like someone had blindfolded me and spun me around six times just to watch me fall down.

“Anything else?” I asked.

“Yes,” said the server. “There’s fruit explosion.”

An explosion in that restaurant that day would have suited me just fine but the closest I could come was a fruit explosion muffin so I ordered it. It tasted like you stuffed 12 fruits in your mouth and they exploded. I would have rather eaten my car’s spare tire. So I went back the next day and ordered another one.

It’s going to be a long 10 years.


(Update: Possibly due to the maniacal outcry from bran muffin eaters worldwide, Tim Hortons once again began offering raisin bran muffins a couple of years after they stopped. My joy is almost overwhelming. Now all they need to do is bring back the long-dead plain bran muffin. If there is any justice in the world, they will.)

Author: Jim Hagarty

I am a 72-year-old retired journalist, busy recovering from a lifelong career as an unretired journalist. This year marks a half century of my scratching out little fables about life. My interests include genealogy, humour and music. I live in a little blue shack in Canada and spend most of my time trying to stay out of trouble. I am not that good at it. I also spent years teaching journalism. Poor state of journalism today: My fault. I have a family I don't deserve, a dog that adores me, and two cars the junk yard refuses to accept. My prized possessions include my old guitar and a razor my Dad gave me when I was 14 and which I still use when I bother to shave. Oh, and my great-great-grandfather's blackthorn stick he brought from Ireland in the 1850s. I have only one opinion but it is a good one: People take too many showers.